Vision Statement, Mission Statement, and Goals

VISION STATEMENT:

Woodburn will be a safe, vibrant, full-service community. Woodburn will be a community of unity, pride, and charm. It will be a sustainable, technologically advanced community with a functional multi-modal transportation system. Woodburn will thrive as a regional focus for the advancement and enjoyment of the arts, culture, leisure and recreational activities. Woodburn will be a great place to live, work and visit.

MISSION STATEMENT:

It is the mission of the Woodburn City Council to make Woodburn a great place to be.

GOALS AND OBJECTIVES FOR 2007-2009:

PROVIDE A BROADER RANGE OF QUALITY, AFFORDABLE, YOUTH ACTIVITIES:

• Evaluate and monitor structure and quality of programs
• Develop additional activities and programs
• Seek funding to support/offset program costs
• Take better advantage/make better use of city facilities such as the skatepark and aquatic center to offer new activities
• Develop partnerships with non-profits/public/faith-based agencies
• Avoid/eliminate duplication of effort with other programs
• Implement ongoing customer satisfaction survey for programs and activities

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PROVIDE A BROADER RANGE OF SELF SUPPORTING ADULT ACTIVITIES:

• Survey demand for adult programs
• Develop opportunities to meet un-met demand for self-supporting adult recreational programs and activities
• Avoid duplication of programs offered by other agencies
• Implement ongoing customer satisfaction survey for programs and activities

CELEBRATE CULTURE AND DIVERSITY:

• Limit City involvement to providing locations (parks, plazas, etc.) pursuant to applicable rules and regulations, indemnification, and limited staff support
• Establish organized, use of Downtown plaza, and other City parks by actively seeking and scheduling performers, activities, and events
• Continue to participate as a planning partner in Christmas, 4th of July and September 16th (Mexican Independence Day) celebrations
• Provide financial support through TOT grant for eligible activities

COMMUNITY ENGAGEMENT AND COMMUNICATIONS:

• Increase use of video production, community access television, and the Internet to educate and inform
• Continue to provide for language translation in City offices and at public meetings
• Emphasize high quality customer service
• Provide non-financial support to Chamber of Commerce Citizens Academy
• Improve staff capability and consciousness through training and recognition
• Actively "market" City programs and activities
• Update telephone system to answer frequently asked questions
• Augment public information and advertising activities in "Independent" and "Statesman Journal" with other publications and in other media.
• Develop radio programming for KPCN radio
• Complete website upgrade
• Provide for e-commerce
• Install customer self-help computers in strategic locations
• Complete volunteer clearinghouse and coordination project
• Conduct community surveys

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REVITALIZE DOWNTOWN WOODBURN:

• Complete Downtown Plan that encompasses downtown and east of the RR tracks, and Young Street
• Complete Comprehensive Plan and Zoning Amendments, as applicable
• Establish Design Guidelines
• Initiate Commercial Rehabilitation Loan/Grant program
• Continue to seek grants to offset project costs/extend UR funding
• Seek funding to complete renovation of/ evaluate potential for sale of 347 N. Front Street
• Fund, design, and build Gazebo in Plaza
• Implement Urban renewal program
  • Revise 1 year Capital Budget
  • Develop six year Capital Improvement Program
  • Construct Front Street project, Phases II and III
  • Complete Alley project, Garfield to Cleveland
• Maintain increased Police Patrol Activities in Downtown

PURSUE ECONOMIC DEVELOPMENT:

• Implement Urban Renewal Programs
• Manage Comprehensive Plan industrial land master-planning requirements
• Determine and organize for business recruitment responsibilities
• Partner with Chamber of Commerce and WDA to recruit and retain business
• Conduct needs analysis of Highway 99E commercial area, as basis for transportation improvements, renewal, and business recruitment

DEVELOP NECESSARY SYSTEMS INFRASTRUCTURE:

• Initiate planning to expand City circulation system on Crosby Rd, Parr Rd. and South Bypass
• Evaluate options for addressing DEQ water quality and temperature concerns at WWTP
• Analyze and Adopt revised Wastewater rates
• Complete Storm water cost allocation and funding recommendations
• Develop I-net capabilities
• Investigate creation of Stormwater Utility District

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IMPROVE THE APPEARANCE AND QUALITY OF COMMUNITY:

• Review and revise as appropriate code enforcement-related ordinances
• Alarms
• Peddler's licenses
• Animals
• Promote public awareness of code requirements through education
• Implement Housing Ordinance
• Initiate Urban Forestry Program
  • Survey existing right-of-way and historic trees
  • Develop a replacement strategy and schedule
  • Develop public information program
• Reinstate Residential Rehabilitation Program

PROVIDE A SAFE AND SECURE COMMUNITY:

• Attain Oregon Accreditation Alliance accreditation for PD
• Initiate Strategic Planning to implement policing districts and information based policing
  • Develop Interim Policing Plan: (1-3 years)
  • Develop Strategic Policing Plan (3-5 years)
  • Develop Long Term Policing Outline: (5-10 Years)
• Complete Emergency Management System Development
• Develop City Wireless Plan
• Participate in Weed and Seed program development and implementation
• Focus greater attention on patrol activities in Downtown
• Increase drug abuse awareness activities

MANAGE GROWTH:

• Continue to implement Urban Renewal
• Evaluate Ballot Measure 37 impact on codes
• Update development code to correct deficiencies and address changes in law and circumstances
• Evaluate options for implementing "concurrency" requirements
• Establish SDC's and TIF's that fully offset new development's impact on community facilities and transportation system
• Complete and follow through on Comprehensive Plan Amendments and UGB expansion
  • Defend any potential appeal
  • Oversee annexations, as they occur
  • Administer Interchange Management Plan
  • Administer Southwest Industrial Reserve master planning requirements

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PARK DEVELOPMENT:

• Complete Parks Comprehensive Plan update
• Revise Parks SDC methodology
• Renovate one playground each year, consistent with Recreation and Parks Board recommendations
• Complete Community Center pre-design and site selection, and seek funding for construction
• Complete WMAC expansion
• Completed design and initiate cultural arts center construction
• Obtain funding for and complete ball field complex at Centennial Park
• Obtain grants and contributions to fund greenway improvements
• Develop Hermanson Park III and Hermanson Pond
• Complete master plan for Legion and Settlemier Parks
• Identify funding for, and initiate Legion Park renovation

TEAM BUILDING AND ORGANIZATIONAL DEVELOPMENT:

• Continue current activities
• Continue Employee recognition program
• Complete Community Services re-organization
• Reorganize Public Works Department
• Recruit and hire Assistant City Administrator
• Organize departments for most efficient service delivery
• Increase commitment to employee training by targeting funds to training budgets
• Seek additional employee training opportunities as funding permits
• Incorporate diversity training into new-hire regimen
• Provide city-wide training to all employees, semi-annually
  • 2007: Workplace and Sexual Harassment, Customer Service
  • 2008: Diversity, Personnel Polices and procedures
• Develop additional employment contracts with Middle-managers
• Complete bargaining
  • AFSCME
  • WPA
• Evaluate Centralized Purchasing

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DEVELOP TECHNOLOGICAL INFRASTRUCTURE:

• Telecommunications - high speed Internet and I-net capability
• Update City GIS system capabilities
• Incorporate technological advancements in City processes
• Evaluate VOIP for phone system

PLAN AND DELIVER TRANSPORTATION SYSTEM IMPROVEMENTS:

• Regional
  • Establish LID's for Front Street, and Tout Street, and Alley improvement projects, and for paving unpaved streets.
  • Complete Boone's Ferry and Country Club and Front Street projects
  • Continue to seek funding for I-5 interchange and Highway 214 widening projects
  • Analyze and modify SDC's to fund City Share of interchange
  • Establish funding agreements with properties within interchange management area for cost sharing of improvements
  • Evaluate operational and financing options to expand transit services
  • Partner with ODOT to develop park and ride facility near the I-5 interchange
  • Construct sidewalk adjacent to Highway 214 from High School to Progress Way
• Local
  • Pave one unpaved street each of the next two years, as part of a continuing program to pave all unpaved streets
  • Install curb and sidewalks on some streets
  • Ready engineering to support grant applications to fund projects
  • Develop Bike/Pedestrian paths in greenways re: phase I
  • Complete Hardcastle Ave. rail realignment
  • Renovate Harrison St., Front St. to Settlemier Ave.
  • Renovate Hayes St., Front to Second streets
  • Evaluate re-opening 5th Street to through traffic

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ENHANCE FISCAL STABILITY:

• Seek project specific funding to support road and sidewalk work
• Seek and develop new revenue sources to support adult and youth programs
• Seek additional grants to support other city programs
• Revise System Development charges and Traffic Impact fees
• Prepare 3-5 year revenue/expenditure forecasts

CONTINUE TO PARTICIPATE IN THE STATE AND FEDERAL LEGISLATIVE PROCESS:

• Coordinate with League of Oregon Cities and State/Federal legislative delegations on legislative matters of interest to Woodburn
• Continue to take positions on matters of pending legislation with potential impact to City

FACILITY DEVELOPMENT:

• Complete Community Center Pre-design and site selection project
• Finalize design and obtain funding for Library expansion, Phase I
• Market Community Gardens property
• Update Parks master plan
• Remodel City Hall to increase security and efficiency
• Adopt Legion Park and Settlemier Park Master plans
• Design and build access road from Park Avenue to Police Facility
• Seek funding for Phase 1 of Greenway Projects
• Complete Foundation start-up
• Oversee Aquatic Center Expansion
• Relocate Court and Court Offices
• Expand Community Development and Building Division space
• Evaluate relocating City shops to McNulty Property

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ENCOURAGE AND EMPLOY SUSTAINABLE PRACTICES:

• Revise procurement procedures
• Train staff (ongoing)
• Conduct Energy Audit of all City Facilities
• Establish policies requiring purchase of only hybrids and energy efficient gas-powered vehicles
• Construct new, and renovate existing city buildings to LEEDs standards
• Support:
  • Composting
  • Recycling and use of recycled materials
  • "Green building"
  • Public education
• Provide a good example
• Investigate waste-to-energy conversion at WWTP
• Evaluate use of bio-diesel for diesel powered equipment

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